Comparison of Table of Contents

 Table of Contents 1: The masthead of the magazine “Vogue” is included on the contents page which help emphasizes the brand identity of the magazine. The masthead appears to be one of the main features of the contents page as it is very large and eye-catching. The date of the magazine issue is featured at the top right-hand side of the contents page. The date is reasonably small as it is not the main priority of the page. It is in bold font though, so you can easily spot it, and it is in red and black, which fits with the color scheme of the page. The main image of the contents page is very central, so the reader’s eye is drawn to it immediately. It shows a long shot of a model wearing a red dress. The body position is quite sexual and very confident, showing off the clothing worn which is what the image is designed to do, as this is the main selling point of the magazine. “Vogue” is a women’s fashion magazine, therefore it will want to make the clothes featured look attractive to the target audience. Around the main image, there are different sections of things included in the magazine, divided into categories which are typical of a contents page. Gutters are used to separate the text, making it easier to read, and separates the different sections.  The titles of the columns used are the same red color as the dress in the main image which makes it stand out.  The text used throughout the contents page is made so that some article names are bold, and some are in italics making it look classier. The subscription information is included as many articles listed could be personally attractive to individuals. There is also an image of some anti-aging cream, which is given as a gift for subscribing to the magazine.  

Table of Contents 2:  The contents page is very simplistic. This reflects their “tres chic’ style, it also gives a less is more philosophy, whilst retaining the sophistication associated with the magazine. The key art is a contemporary photograph to connote the topic of the feature article in this issue. In this case, it represents a star sign. Each article or a new part of the magazine has snippets to what that chapter of the magazine will contain, this is a helpful guide, so readers are directed specifically to the parts they take interest in. The subheadings are in red, so they stand out against the white background. The subheading guides the target audience to their target.  For example, those individuals interested in beauty can go to the beauty section. There is a sell line underneath the image of Emma Stone. Readers can see that the sell line relates to the image above it. There seems to be a lot on contents crammed around the images, the contents are numbered to show the readers what page their interests are on. Each content is categorized to make it easier to find what they are looking for.                                                              

Table of Contents 3: Contents page usually has only one main image, and it is evidently seen here. Magazine contents page usually are made up of three columns, therefore the number of columns used here is conventional. Color scheme usually follows the front cover and usually has some sort of relationship. The big bold title including the name of the magazine and its issue date is seen clearly here, easily able to address the reader of when it was released. Subscriptions are used here in the contents page along with usually the editor's letter or another type of information on contacting the magazine. Use of numbers of the image relates to the article they come from. This is conventionally used throughout all magazine.

Comparison of 3 table of contents: All the table of contents similarly have the same conventions with only minor differences such as the first table of contents having a gift for a subscription or even the size of the main image such as in the third table of contents not having the same number of columns due to the large main image. Each table of contents, however, has the masthead of “Vogue”. There is always date and the color scheme are red and black on a white background. The second table of contents has a side story on the bottom right side unlike the other to that have a “subscribe to Vogue” on the bottom right.

List of codes and conventions: Masthead, Columns, Date, Color scheme, Subscriptions, Numbers, prize product, use of text, direct mode, selling line, and strapline.

I will keep these in mind when creating my fashion magazine since the use of these codes and conventions results in the success of a magazine. I will fuse and even eliminate some elements to create my own magazine style for the table of contents.