Target Audience (Vogue)

GENDER
Female — 77%
Male — 23%

AGE
16-24 years — 28%
25-34 years — 34%

35-44 years — 21%
45+ years — 17%

Employed – 72%
Business owners, managers, specialists, white-collars – 62%
High income and above average – 74%

  • History

  • The first issue of Vogue saw the light in 1892 in America.
    In 1909 the magazine was acquired by Conde Naste Publishers. The magazine’s volume became thicker and its main focus was turned on women. Naturally, the price was raised as well.
    In 1916, when the First World War made impossible Vogue deliveries to the Old World, the printing was started in England. This decision proved to be successful and in 1920 the first issue of French Vogue was released.
    In1932 the American Vogue for the first time ever had placed color photography on its cover (earlier it was exclusively given for drawings). Since that time the World’s best photographers - Irwin Penn and Guy Burden, Richard Avedon and Norman Parkinson, Helmut Newton and Peter Lindberg - became Vogue’s contributors.
    In 1960-s the American Vogue under the leadership of Diana Vriland had become the symbol of a new era – more creative, emancipated and sexy. Another important period in American Vogue history began in 1988 when Anna Wintour became its Chief Editor. Her talent, will, and efficiency, reflected in The Devil Wears Prada movie, had finally turned Vogue into Nr1 Fashion Magazine of the World, not just reflecting fashion trends, but effectively shaping them. 
  • I obtained to information from Vogue Russia branch of the magazine. This is relevant since my magazine will be dealing with fashion which should apply to the target audience of various other fashion magazines. For my magazine, I will try to develop a similar target audience of greater size as well. Fashion magazine's audiences are important to keep in mind will trying to create one in the same genre the same audience most apply also.                                                                       

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